The 9th International Conference on e-Business (iNCEB2010)
November 18th - 19th, 2010
Kasetsart University, Bangkok, Thailand
The Conference Theme of iNCEB2010 is
"e-Business for Innovative and Creative Economy"

iNCEB2010 Program Schedule

November 18

Conference Day 1

09.00 - 09.30 Opening
09.30 - 10.30 Keynote speaker
  Professor Suash Deb
  Computational Intelligence for Outwitting The Criminal Minds in Finance : The Challenges
10.15 - 10.30 Break
  Invited Speaker
  Chalrmpol Tuchinda (Software Park)
  Trend of Process Improvement in Thailand Software Industry
11.45 - 12.45 Invited Speaker
  Arthur F. Tyde III (Oracle)
12.45 - 13.30 Lunch
13.00 - 14.30 Invited Speaker
  Dr. Monvorath Phongpaibul (IBM)
14.30 - 15.00 Break
  Paper Presentation Session I : Multimedia and Game
15.00 - 15.30 Grapes of Wrath: A Business Game to Teach IS Concepts
  Trevor Moores
15.30 - 16.00 Virtual Goods in Social Game: A Preliminary Study of Factors that Drive Purchase of In-Game Items
  Rodney Lim and Ee Yaw Seng
16.00 - 16.30 A Study of Electronic Money for Online Game in Thailand
  Natt Leelawat
16.30 - 17.00 Factors influencing the use of internet banking in Mauritius
  Dineshwar Ramdhony and Ashvin Ramjee
17.00 Meeting in front of the conference building to take transportation to Dinner Banquet
17.30 - 18.00 Steering Committee Meeting at Centara
18.00 Dinner Banquet at Centara

November 19

Conference Day 2

  Paper Presentation Session II : Web Application
09.00 - 09.20 The Visualized Design Dimensions on Commercial Website Usability: A Satisfaction Survey
  Tapanee Treeratanaporn and Tiranee Achalakul
09.20 - 09.40 A Type-2 Fuzzy Control Traffic Policing Mechanism Schemes Model over High Speed Network Using Backpressure Technique
  Somchai Lekcharoen
09.40 - 10.00 The Role of Web-Forums in Knowledge Sharing and Its Impacts on Consumer's Purchase Intention in E-Marketplaces
  Sirikanya Kangsirikul and Kamolbhan Olapiriyakul
10.00 - 10.20 The Integration of WEKA and Google Maps in Visualization with a Web Mash-u 0 Deluge Risks Tracking in E- Tracking System
  Kitti Koonsanit and Chuleerat Jaruskulchai
10.20 - 10.40 Break
  Paper Presentation Session III : Knowledge Management and Software Engineering
10.40 - 11.00 tAnalysis of Software as a Service (SaaS) for Software Service Provision Alternative : A Case Study of e-Office On-Demand Service of PT Telkom Indonesia
  Achmad Nizar Hidayanto, Yoke  Yuni Karnida and Genta Moerita
11.00 - 11.20 Seeking a new Paradigm for Software Project Management is it Agile,Lean or a Modal of Concurrent Perception
  Roy I. Morein
11.20 - 11.40 Ontology Development for Searching Soil Knowledge
  Tongpool Heeptaisong and Anongnart Srivihok
11.40 - 12.00 Segmentation of University Experts by K-Means Algorithm and Feature Weighting Techniques
  Jaruwan Kanjanasupawan and Anongnart Srivihok
12.00 - 13.00 Lunch
  Paper Presentation Session IV
13.00 - 13.20 Boutique Malware – Custom made attacks on e-business
  Jonathan Juin Yang Pan and Chun Che Fung
13.20 - 13.40 Applying Subjective Leisure Scale to Pleasure-Oriented Text Messaging
  Pruthikrai Mahatanankoon
13.40 - 14.00 On-Line Course Specification Form for Thai Qualification Framework
  Chawengwut Pattanakul, Paruj Ratanawarabhan, Peerapong Triyacharoen and Sansanee Supapa
14.00 - 14.20 Break
  Paper Presentation Session IV
14.20 - 14.40 Geographic Community Information System for Supporting Community Development
  Orasa Tetiwat and Vatcharaporn Esichaikul
14.40 - 15.00 Tracking Patient Medical Record System Using Radio Frequency Identification: Case Study of Nareasuan University Hospital
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15.00 - 15.20 Introducing Proposed Framework for Effective Use of Information Technology on Customer Relationship Management
  Mahdi Bahrami, Amir Naderi and S. Mohammad Arabzad
15.20 - 15.40 Lucky Draw & Closing Ceeremony


Additional Paper

PID 013 Business Evolution towards Two-Sided Platform Business: the Case of Tencent Online Gaming Activity
  Pierre Vialle
PID 024 Case Base Reasoning for Knowledge Management System of Human Resource Management
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PID 040 A standard teams-0f-reference (TOR) Model of Information system projects based on IEEE 1062
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