Conference Gallery
Call for Paper
Paper Submission
Important Dates
Registration fee
Conference Program
Thai Cultural Attraction
Travel Information
Previous iNCEB
Previous iNCEB Proceedings
Contact Us



Thailand Chapter of the Association for Computing Machinery   

iNCEB2015: Conference Program

The 10th International Conference on e-Business (iNCEB2015)
Chatrium Hotel Riverside, Bangkok, Thailand
November 23rd - 24th , 2015

Day One: Monday 23rd November 2015

Conference Opening at Ballroom, 4th Floor
8.00 - 15.30 Registration
9.00 - 9.15 Opening speech
9.15 - 10.00 Keynote Talk 1: Big Education in the Era of Big Data Irwin King, The Chinese University of Hong Kong, Hong Kong
10.00 - 10.30
Coffee Break
Keynote Speaker at River 1, 1st Floor
10.30 - 11.15 Keynote Talk 2: Network Technology for Future e-Business
Somprasong Boonyachai, Intouch Holdings Plc, Thailand
Chaired By: Prasong Praneetpolgrang
Session 1: E-Advertising at River 1, 1st Floor
Chaired by: Anongnart Srivihok
11.15 - 11.35 Impact of Banner Ad Position, Congruence of Banner Ad Content and Website Content, and Advertising Objective on Banner Ad Fixation, Brand Awareness, and Product Knowledge
Akekanat Saowwapak-Adisak, Janjao Mongkolnavin and Pimmanee Rattanawicha
11.35 - 11.55 Electronic and Mobile Coupon Characteristics on Redemption Intentions
Hsiao-Yu Tseng and Arthur Jung-Ting Chang
11.55 - 13.00
Session 2: E-ERP and E-Government at River 1, 1st Floor
Chaired by: Metta Ongkasuwan
13.00 - 13.30 A Case Study of Human Factors in the Oil & Gas Software and Services Industry toward Competitive Advantage
Russell Dunstan
13.30 - 14.00 Best Practice Matrix for ERP System Implementation
Sakuna Anuvareepong
14.00 - 14.30 Cybersecurity Practices for E-Government: An Assessment in Bhutan
Pema Choejey, Chun Che Fung, Kok Kai Wong, David Murray and Hong Xie
14.30 - 15.00 Evaluation of National e-Government Development Levels in Thailand
Somnuk Keretho, Bogdan Lent, Sasithorn Suchaiya and Saisamorn Naklada
15.00 - 15.30
Coffee Break
Session 3: Technology Related e-Business at River 1, 1st Floor
Chaired by: Arnat Leemakdej
15.30-15.55 Defense Methods against VoIP and Video Attacks in Enterprise Networks
Stefan Hofbauer, Kristian Beckers and Gerald Quirchmayr
15.55-16.20 Open Source Intelligence for Traditional- and Social Media Sources
Gerhard Backfried, Christian Schmidt, Mark Pfeiffer, Gerald Quirchmayr and Johannes Göllner
16.20- 16.45 Finding Characteristics of Influencer in Social Network using Association Rule Mining
Watcharapan Ponchai, Bunthit Watanapa and Kaneungjit Suriyathumrongkul
16.45- 17.10 A Framework for Taxonomic Ontology of Prehistoric Potteries in Thailand
Thantham Yeesarn, Bunthit Wantanapa and Kriengkrai Porkaew

Day Two: Tuesday 24th November 2015

8.00 - 14.00 Registration at 4th Floor
Keynote Speaker at River 1, 1st Floor
9.00 - 10.00 Keynote Talk 3: Internet of Things in e-Business
Prof. Dr. Srisakdi Charmonman
Siam Technology College, Thailand
Chaired By: Arunee Intrapairot and Prof. Dr. Subarna Shakya
Coffee Break
Session 4: E-Marketing, E-Supply Chain and E-Business Model at River 1, 1st Floor
Chaired by: Bunthit Watanapa
10.30 - 10.55 Effect of Using Human Images in Product Presentation of E-Commerce Website on Trust, Fixation and Purchase Intention: A Design of Experiment
Timaporn Amnakmanee and Pimmanee Rattanawicha
10.55 - 11.20 Impact of Customer Trust on Purchase Intention in Organic Rice through Facebook: A Pilot Study
Supattana Sukrat, Borworn Papasratorn and Vithida Chongsuphajaisiddhi
11.20 - 11.45 Determinant Factors Affecting the Baggage Claim Systems in Suvarnabhumi Airport
Jitrada Jirapong, Prasong Praneetpolgrang, Tharinee Manisri
11.45 - 12.10 Monetization and revenue streams in open business: The case of online content firm,
Rachata Surattakul and Daral Piruncharoen
12.10 - 13.30
Session 5 : Cloud Computing for e-Business at River 1, 1st Floor
Chaired by: Panjai Tantasanawong
13.30 - 13.55 The Survey of Infrastructure-as-a-Service Taxonomies From Consumer Perspective
Thepparit Banditwattanawong
13.55 - 14.20 An Interoperability Ontology for Multi-Cloud Computing Platforms
Surachai Huapai and Thepparit Banditwattanawong
14.20 - 14.40
Coffee Break
Session 6: Technology Related e-Business at River 1, 1st Floor
Chaired by: Chenati Srisa-an
14.40 - 15.05 A Study on Factors Influencing Elderly Intention to Use Smart Home in Thailand
Atchara Leeraphong, Borworn Papasratorn and Vithida Chongsuphajaisiddhi
15.05 - 15.30 Management of Knowledge for Business Excellence: The Customer Service Delivery Perspective
Saif Ur Rehman, Pervaiz Iqbal, Michel Plaisent, Prosper Bernard, and Ekapong Jungcharoensukying
15.30 - 15.55 Task Optimization in Grid Computing using Genetic Algorithm
Ujjwal Prajapati, Subarna Shakya
15.55 - 16.30 Effects of Age on End Users' Usage of Mobile Social Network Applications
Charnsak Srisawatsakul and Borworn Papasratorn
16.30 - 18.30 Hands on and iNCEB Committees Meeting
18.30 - 21.30
Banquet at Ballroom, 4th Floor Performance show
Additional Paper Evaluating the Development Factors for Information Systems for Mobile Devices
Juan Reynoso , Wichian Chutimaskul , Lorne Oflman , Marcelo Ramos , Peter Ractham

The author presentation guideline

Accepted papers MUST be presented by one of the paper's authors in person, at the conference site.

All presenters must report to the session chair in each session. Presenter can either use the laptop provided in each room or connect your own laptop to the projector. It would be a suggestion to arrive at the room 20 minutes early, if you are bringing your own computer to connect to the projector, to test connecting your computer to the projector. Moreover, the PowerPoint presentations (.ppt or .pptx) and Adobe Acrobat files (.pdf) will be accepted.

The presentation time is allocated 20-30 minutes for each paper depend on the time period in each session, the author can found in the conference program. This time includes presentation and questions. We recommend that presentation of your slides should take about 15-20 minutes, leaving 5-10 minutes for questions from the audiences.